One key to reaching your customers is high natural placement on search engine queries. The trusted system our organic SEO company employs will target your market, and get their attention to your online face to the consumer, your website, and assist in creating conversions for your business.

Organic listings are a reliable way to achieve your targeted results, channeling your customers to you through page visibility.  Using our skilled organic SEO company with a proven track record, we will attain this goal and optimize your internet marketing ROI.

The advantage of our organic SEO company experience and expertise will permit our useful written content to perform for you and channel customers to your company site.  Higher natural search rankings will increase the success of your online marketing goals.  Your success is our goal.

We are committed to developing good content with maintainable results.  We create value added websites that attract customers to it through our organic SEO company approach to natural search engine results.

We are continually determined to comprehend and anticipate consumer internet behavior, allowing us the ability to forecast what methods work to reach the audience you want and gain the sales to position you in the place you want to be in your industry.  The subject matter our organic SEO company incorporates into your web pages is constructive and related to what appeals to your customers.

Our customer oriented focus will ensure we understand your requirements and their impact on the internet marketing scene.   We will deliver you quality services with sustainable effects for your business.  The benefits of choosing our organic SEO company are sure to please you.

Our organic SEO company will utilize our innovative and ethical marketing techniques to gain you visibility on search engine results.  Through effective keyword phrases related to your website, we can obtain positioning that will generate traffic to your business.

With the vast amount of consumers searching the internet for your products or services, they need ease of accessibility through visual placement of your site on query results.  Timing and placement are of paramount importance to complement your marketing plan and achieve your objectives.  Our organic SEO company can assist you in realizing your desired results.

The right positioning has the ability to penetrate the internet marketplace through high ranking, giving you the opportunity to reach your customers before your competitors.  Our influential strategies drive visitors to your site, providing you the opportunity to shine and capitalize on the potential conversion.  Through our organic SEO company search result techniques, we can provide you the effective position for your business’ promotion.

We develop customized search engine optimization solutions that are inline with your online marketing plan, and we can develop that plan for you and with you.  We build relationships with you to ensure we know your needs and can consistently produce excellence in all our organic SEO company and fully integrated service offerings.

We implement effective organic SEO company strategies that provide transparent, measurable results.  This gives our partners confidence to select us as the internet marketing provider of choice.

Let our organic SEO company design and execute your website’s internet marketing strategies that will magnetize your target customers and maximize ROI – contact us and let the results speak for themselves.

You want the best return for your internet marketing campaign so let our Toronto based bid management PPC services give you the freedom to employ your resources efficiently and provide you optimal results in achieving your goals.

Advertisers bid on keyword phrases that are targeted to their specific market.  This in itself is a tremendous amount of effort and expense in a marketing plan due to the vast quantity of information that needs to be dealt with.  Our bid management PPC Toronto team and tools that we use can alleviate that liability, so you can focus on your key objectives.

Our PPC program will track and increase your search marketing rate of success through visibility, improving traffic to your site, opportunity and conversion.   The three major search engines function by a bid-based model and the cost per click can be contingent on the search engine and the amount of competition for keywords.   This is where we shine and outperform the competitors with our experience and expertise.

Data Management

Our bid management PPC function is to manage your paid searches, deciphering the mass amounts of data, analyze and optimize the components of your conversions through our subject matter experts.

Our pay per click strategies augment effective keyword search methods to capitalize on your financial investment.  When using bidding auctions for your advertisements based on keyword phrase query results, our system can ensure you receive the most competitive bid amount to reduce your advertising costs and maximize your ROI.

With our Toronto team of PPC specialists, we streamline the auction process to make it lean and increase success.  Our focus is on achieving your internet search marketing goals through data analysis and tactical implementation.

Technology & Reporting

We utilize the latest bid management processes and tools.  Our techniques can raise and lower your bids to meet your specifications at any point in time.  We are able to create rules that allow manageability of keywords to provide flexibility that can take advantage of gaps.  We can also specify what URL you would like your keywords to appear above.

Our team will keep you apprised of your current bids, and provide you analysis of your ranking positions and fix bid gaps.  We will provide you reports on our pay-per-click results and a competitive analysis.  You will be able to make knowledgeable decisions based on information and results, as our outcome is transparent.

Our Toronto experts will control your bid management PPC, for any pay per click search engine.  We are specialists at building your keyword list, tailoring your rank target and range as well as monitoring and updating bids for each list.   We can also associate conversion metrics from the bid process.  Our success is in the results.

Let us be your Advantage

The PPC strategies that our team employs will improve your conversion rates as we blend search engine optimization with our PPC tools and analysis.

Contact us today at our Toronto office at 1-888-688-6326 to discuss how we can enhance your internet marketing campaign though our results oriented bid management PPC techniques.

adwords Google’s Pay Per Click program, which shows up at the top and right side of SERPs.

affiliate a joint venture partner of a website which advertises their products and earns a commission for a referred sale.

algorithm A search engine’s secret coding their spiders use to determine rankings in SERPs for a given keyword phrase.

analytics Google program that analyzes and summarizes data of a website based on gathered data from the site.

anchor text Keyword phrase used to hyperlink to another page or website.

B2B Business to Business.

B2C Business to Consumer

back link inbound link from another website.

black hat Search engine optimization techniques that are used in an attempt to fool the search engines for the purpose of higher rankings without valuable content.

blog A Content Management System or website such as WordPress, Joomla or Drupal that has consistent journal-style entries.

bot (robot, spider, crawler) A search engine program that will anonymously search the internet to find websites to add web pages to their search index.

CMS Content Management System – Programs such as WordPress, Joomla or Drupal which can allow pages to be easily added to a website such as a blog, forum, or online community.

content (text, copy) the words on a website that are relevant to a keyword search term.

crawler (see bot, spider)

duplicate content -content which is found to be similar either found on the same site or another site. Google usually accepts the oldest contents date and ignores the duplicate content on other sites.

e commerce site website involving B2C sales of products.

Google dance a major change to Google’s algorithm in an attempt to reduce spam, duplicate or irrelevant content, often causing many sites to lose their place ion the SERPs .

Googlebot Google’s spider program

HTML (Hyper Text Markup Language) programming language of most web sites.

index – to job of the search engine spiders to add web pages to their databases (index/cache).

keyword / phrase – any word or phrase that a user enters into a search engine.

keyword density The frequency of how often a search term appears on a web page, which can assist or penalize a page in the SERPS.

keyword research This is the basis of SEO research to determine what surfers are looking for in order to draw traffic to a website..

landing page -pages with backlimgs coming from other websites for the purpose of converting traffic to buyers

link building creating links either through back-linking or link-exchanges.

link popularity an important element to Google’s algorithm which helps determine the value of a website. It is like a “vote” coming from another site.

META tags section in html code that is not viewable on the site, but important to SEO

organic SEO – natural (white-hat search engine optimization techniques for the purpose of adding value to a website. .

pagerank (PR) – a method used by Google to help determine the link popularity of a site which can be caused by internal page structuring, or backlinking. It is a closely guarded secret that ranks each page on a site (from 0-10).

PPC (Pay Per Click) paid advertising in the search engines that will rank sites above organic results in the SERPs bases on amount paid per click (such as found with Google Adwords).

robots.txt a website file that limits where a search engine spider may visit on a website.

ROI (Return On Investment) a measure of the monetary benefit to a website sales vs. the cost of driving the traffic to the site

SEM search engine marketing – usually refers to the SEO and PPC techniques used to help a website rank higher in the SERPs

SEO search engine optimization – the techniques and strategies used to help a website rank higher in the search engines for given keyword terms. Proper landing page sales copy will also convert traffic to buyers.

SERP Search Engine Results Page

site map – a website file or page that maps out all the internal pages of a website. An html sitemap is used to help visitors navigate a site, whereas an xml sitemap is used to help the search engines locate all the internal pages on a site.

SMM (Social Media Marketing) Websites of large communities of people for the purpose of socializing, or coming together for a common purpose.

spider – see bot/crawler

static page A web page without dynamic content or variables such as session IDs in the URL. Static pages are good for SEO work in that they are friendly to search engine spiders.

URL Uniform Resource Locator – entered into web browser software to find a website on the internet.

web 2.0 refers to the newest techniques in web design but usually is a reference to Social Media Marketing..

white hat – organic SEO techniques that are approved by Google for the purposes of ranking naturally in the search engines (as opposed to black-hat techniques used to fool or manipulate search engine results).

People go to the internet to find information – it may be a product or a service, entertainment, or they are looking for a solution to a problem. Most people start their search with a major search engine such as: “Google, Yahoo, or MSN,” or a meta search engine such as “Dogpile.com, Looksmart.com, or Lycos.com.”

The Search Engines are basically huge websites that stores (cache) information about every page they can find (index) on the internet. If you’ve seen the movie Bruce Almighty, you’ll remember the analogy of when “GOD” opens the massive file cabinet to pull out a file about Bruce – the file is like a website, and the pages inside the folders are like pages on a website.

Search engines like Google find web sites with software (spiders) that crawl the internet – starting at highly visible sites (such as Wikipedia.org) and following the links they are connected to and so on. This is a continuous process.

Since the biggest search engine – Google claims that it has followed over 1,000,000,000,000 (1 trillion) links on the internet, it’s no wonder that 85% of people go to the search engines first to look up what they’re searching for.

You may also think of the search engines as like a giant phone book, but instead of listing companies in alphabetical order, the search engines have mathematical algorithms that rank all the pages on the internet in terms of the value of the content for a specific search term such as “exotic pet stores in Dallas, Texas”, for example.

The more relevant to the specific search term the algorithm finds the information, the higher it will rank in the results – known as SERPS (Search Engine Results Pages). Needless to say, the more specific the search term entered into the search engine, the more accurate the results will be.

Although the Search Engine algorithms are closely guarded secrets, there are two main factors which determine ranking positions:

On page (on site) optimization: This is the optimization of the content found on the website -these factors include things like meta-tags and keyword density (frequency). Meta-tags are located in the HTML code of a web-page that is not visible when viewing the site. An example of meta tags for SEO are:

SEO Meta-tags:

<head>

<title>On-page Search Engine Optimization</title>

<meta name=”keywords” content=” on page, optimization, search engine, rankings, seo”>

<META NAME=”description” content=”Factors that affect on-page optimization in the Search Engines”>

</head>

Off Page (off-site) optimization: These are the techniques implemented to increase the number of links to a site that will drive traffic to it. The purpose is to sell a product or service, create a community, offer information, or express an opinion. Links can include from many different sources such as  directory submissions, social networking websites, article marketing, blogging, and link exchanges.

There are other techniques that many search engine optimizers implement that attempt to cheat the search engines into thinking their pages have value – known as black-hat SEO. The search engines keep revising their algorithms in an attempt to eliminate high rankings from black hat search engine optimization. Because of this, black-hat SEO results are often short-lived, and companies end up paying a bill for work that doesn’t last.

Adventure Capitalism implement natural, organic (white-hat) practices only, which results in high lasting results in the search engines. Call us now at 1-888-688-6326 to learn how we can help drive traffic to your site and increase your sales today!!