Have you ever gone to your website only to find that it’s down? This can be one of the most stressful experiences of being online. All of a sudden your heart begins to race as you frantically search for your web host companies phone number, only to be put on hold for 20 minutes…

Having your website down for even an hour can be bad news for your Google rankings. If Google comes by and sees your site down it will automatically drop you in the rankings because it is searching for content and doesn’t find any. Google’s primary objective is to display top results for a search term and a down site means there’s nothing there as far as Google knows. A second time and you will almost drop off the scale. More often than not this is caused by your server being down or your site being hacked, unless someone has been working on your site and is interrupting pages.

Before you decide what hosting company to go with you need to estimate what your website needs will be. You may not be able to answer that question at this point right now, or maybe you think that you just need the minimum which is fine, but making a WRONG decision can be both frustrating and costly.

First you need to determine what kind of service you need.
Here are your options:

1) Shared Hosting Server ($5-30/month) – this is the cheapest way of getting online. Your website will be hosted on the same computer (server) along with possibly hundreds of other websites, all sharing the same resources. You may also be sharing the same IP address with many others on that server as well, which means if another website on that server is doing unscrupulous things (for example: sending spam), if an ISP blocks that IP address or even the entire server from accessing their customers, that means you’re website will not be visible to all of those people as well.

2) Reseller Hosting ($20-$40/month) – some providers offer this level of service for small web hosting companies to be able to host all of their clients and control their accounts individually.  This is also done on a shared hosting server, however the reseller has more resources available to accommodate all of his clients.

3) VPS Hosting ($30-$70) – Virtual Private Server this is for resellers who are looking for more services than level 2. This is basically done where the reseller is allocated an entire hard drive in a server (or a partition) which allows him to control all the software on that partition or drive. It offers more control than reseller hosting, software can be installed without affecting other clients on other partitions or hard drives.

4) Dedicated Server ($100-$400/month) – this is for large companies or websites that require many resources to run such as a social media site or video marketing site. Basically it means you have an entire server to yourself and also allows you to host as many websites and clients as you want. It offers the maximum amount of control for companies, and is strongly recommended for any site making over a few thousand dollars a month. Dedicated servers are still usually managed by the web hosting company.

Having said all that, most businesses should be fine with a shared hosting service, however I highly recommend that you get your own dedicated IP address, if you choose shared hosting, to offer yourself some level of separation between you and the other accounts on that server. ALL other levels will automatically get you your own IP address.

Things to look for in a reliable web hosting company:
-minimum 99.9% up time – this can be verified by reading consumer reviews of the company you are considering. Heed the warnings of those who are disappointed with the service. Ignoring them may be a very big mistake!
-24/7 customer service by TELEPHONE – THIS IS A MUST – forget companies
who only offer email and/or Live Chat but no phone support!!
-free setup and support
-daily backups
-short wait times for customer service
-quick response time by email (less than 12 hours for sure)
-dedicated IP’s should be less than $5/each
-helpful, knowledgeable tech support
-at least a few MySQL databases included
-Cpanel control panel. If you have any experience with control panels you will insist on only using a web hosting company that offers cPanel. It is the most widely used control panel in the world because of its flexibility. Godaddy.com does not offer this and neither do many other hosting companies. The worst control panels to use are proprietary. Although they will try to convince you of their user-friendliness they more often than not have limitations and are very difficult to use. If you plan on doing anything more than creating e-mail accounts. Don’t
settle for less than cPanel.

Web Hosting Resource Requirements:
-NOTE: The claim of unlimited bandwidth is a lie! No matter what company you go with the server you’re on will likely have the limitation of 2000GB per month. This is a limitation of the hardware the servers use. Only large websites would use this much bandwidth anyways. If you started using a lot of bandwidth on your Shared Unlimited Hosting Account (over 5GB/month or so), your hosting company will shut down your websites, so ignore any claims of unlimited bandwidth, and unlimited disk space. Its all smoke and mirrors. Unless you’re running a video website, or social media site or forum you won’t need much of either of these.

The minimum resources most websites will need are:
-Disk Space:  10 GB
-Monthly Data Transfer: 100 GB/month
-Minimum 1 IP address (max $5/month) – you can host all of your websites under the same IP address but there are advantages to having your larger sites separate IP’s
-cPanel Control Panel
-Domain parking: minimum 10
-email accounts: minimum 10
-Add on domains: minimum 10
-FTP accounts: minimum 5
-script builders: Fantastico or Softaculous
-Spam filters
-MySQL databases: minimum 2/3
-PHP 4 and Perl
-Awstats (webstats)
-Firewall
-.htaccess files enables
-Flash enabled

You might be thinking it’s a lot to take in, but just keep these requirements in mind when looking for a web hosting company and you’ll be well on your way to being a satisfied customer.

Abiding by these guidelines will not only save you time and money, but will help you avoid the frustration of having to deal with incompetent and under resourced hosting companies.

Doing a little bit of research on finding a reliable web-hosting company will pay off for you in the end.

Go to Google Webmaster Tools and Open a New account:

www.google.com/webmasters/tools/

Once in, go to ADD a SITE – making sure to include the “www.” (without the http://), or Google may see what you’ve entered as a different site than you intended. Google sees

http://mysite.com

http://www.mysite.com

http://www.mysite.com/index.php

as different sites (or certainly different pages). This can be very confusing of course, we recommend you always use the syntax of: http://www.mysite.com in all cases to avoid confusion with search engines, the internet, and especially in WordPress where the default is http://mysite.com .

You will then need to verify that you are the owner of your website. You can do this by either uploading a Google file by FTP to the root directory or by adding a line of code into the head section of your index file. Once this is done Google will start to show you some statistics about what it has discovered through crawling your website.

Webmaster tools can let you know things such as:

• crawl errors and broken links
• the number of inbound links to your website
• the keyword terms people are searching for to find your website

Selecting the site on the home page will open up into a Dashboard. This screen will allow you to enter a Google site map ”sitemap.xml”. If you have a WordPress blog and installed the plug-in: XML Sitemaps, your plugin will automatically create a Google site map in the root directory of your website. Tell Google where to find it, and it will search your site for the pages the site map tells it to look for.

Please note that submitting a site map to Google does not automatically guarantee that your site will be found in Google’s search engine. Believe it or not it can still take months before you are ranked in the search engines unless you know what else Google wants.

The last thing you want to do for now is set up Google analytics:

go to

My Account > Analytics

in the top right-hand corner of the Accounts chart, click on + Add new account.

Follow through the steps until you get to a page that says

2) Paste this code on your website

if you have a WordPress site with the Google analytics plug-in installed all you need to do is find the UA# inside that code of text (UA-########-#), copy that number and paste it into the Analytics plugin on your blog. If you do not have a WordPress blog, you will have to copy the entire code and paste it at the bottom of every page of your website (before </body>). If you have a PHP site with a common footer you will only need to paste it once.

After a few days you will be able to log into the Google Webmaster Tools and Analytics Account to see the statistics of your blog or website – for more tips on WordPress see our other posts, or if you’re interested in a no-obligation quote, feel free to call our office at 1-888-688-6326.

Before beginning this process you need to know that sometimes we make mistakes on WordPress, or glitches happen that can cause everything that you’ve entered into the Add New Post page to vanish if four did not automatically save it as a draft first. That is why we strongly suggest that before you post something directly to WordPress, that you create it first in Microsoft Word or Wordpad, in case something goes wrong so you will have a backup.

To create a post on your WordPress blog:

1) Goto site and login :

http://www.YourWebsite.com/wp-admin

Login: yourlogin

Password: yourpassword

—————————————————

2) go to POSTS – ADD NEW

or just go here:

http://www.YourWebsite.com/wp-admin/post-new.php

3) Insert a title – use your keyword term

4) Add content – you will see new icon tools like calculators you can add to your post; you can also add pictures or videos into your post.

Under the Visual tab, if you only see one line of icons, click on the last icon (Kitchen Sink) which looks like two lines of colored boxes, and a new line of icons will appear. If you created your work first in Microsoft Word, you must add it through the Word icon (icon with a “W“) in order to remove the Microsoft office word formatting or your post will look like a mess.

5) Add Meta Tags: scroll down to the bottom to the All in One SEO Meta tags Pack – if you don’t see that, you will need to install the All-in-One-SEO-pack plug-in and activate it. This is one of the most important steps to posting, so do not disregard this step.

i) add title – same as (3) – less than 60 chars

ii) add a 160 character description of the post

iii) add your keywords separated by commas, making sure they relate to your post

6) scroll to the top right sidebar

i) add a category

ii) add POST TAGS – keyword terms

7) Click on Publish

Do not leave the page until you have either saved the changes as a draft or updated your post. Doing this will likely erase all of the work you enter in without saving, unless a draft was created automatically under Posts.

If you click on preview post, it will open up to your live page on the Internet. It is exciting to see that you’ve been able to create a post in WordPress that is now live to the world – for more tips on WordPress see our other posts, or if you’re looking for a WordPress website feel free to call our office at 1-888-688-6326 to have an expert install WordPress for you – prices range from $500-$1000 for custom installations and themes.

WordPress is a CMS-content management system that allows people to put a weblog or a blog on to the Internet. It also allows you to do other things like create a more traditional website, post photos, videos, or podcasting, and there are also ways to monetize your blog like through advertising and Google Adsense.

Blogging has been around since the 1990’s but has skyrocketed in popularity in the last few years. WordPress started in 2003 and has grown to become the most popular CMS in the world with the most support, themes, and plug-ins available. It is also simple to install, upgrade and post to, which is why it is the platform of choice for many new users and experts alike.

We suggest that if you are going to install a WordPress website that you install a WordPress.org website rather than a WordPress.com website. Installing on WordPress.com allows users to create a website for free without having to buy a domain name. The problem with this is that it is not your website and all the work you do is going towards building WordPress’s  website and not yours. The advantage is you can have a website up in virtually minutes.

On the other hand, getting your own website (from WordPress.org) going will require three things:

• buying a domain name
• acquiring web hosting
• installing a website

You should only ever get web hosting from a company that offers cPanel as the control panel for the administration of your website. If you have software services installed in your web hosting cPanel (either Softaculous or Fantastico), you will be able to install WordPress directly through a series of step-by-step options. If you don’t have either of these options available then you will need to create a MySQL database and use an FTP client to upload to your server and make changes to setup files. At this point it becomes easier to let someone experienced with this show you, or do it for you.
Once your blog has been installed and you’re able to login there are a few things you should do before starting to blog:

1. setup authorization keys in “wp-config.php”  for the security of your blog
   (you will need FTP access in order to do this)
2. name your blog – under Settings > General
   if you haven’t already name your blog including your primary keyword, & give it a subtitle
3. set up permalinks – under Settings > Permalinks > Custom Structure put
   /%category%/%postname%/
4. set up Akismet – this will reduce the amount of spam you get on your blog. You’ll need to go to Word press.com to get your key e-mailed to you.
5. Set up your plug-ins – install and activate. These are the must-have plug-ins we recommend:
   • • All-in-one-SEO-pack
     • XML-sitemaps
     • Google Analytics
     • Addthis Social Bookmarking
     • WordPress automatic upgrade
     • Feedburner

(Widgets are slightly different than a plug-in in that widgets will show up on the sidebars of your blog, whereas plug-ins often work behind the scenes of your blog).

6. Choose a theme and activate it

   -there are many sites on the Internet where you can get free WordPress themes.
   You can install them directly through your WordPress interface:
   Appearance > Themes > Install Themes > click on the options you want > Find Themes
   These you will need to upload by FTP to your site under:
   YourWebsite.com/wp-content/themes/
   http://themes.rock-kitty.net/
   http://www.paddsolutions.com/

To be recognized by the search engines, your website will need to have a minimum of three pages:

• contact us page (create under Pages)
• privacy policy (create under Pages)
• minimum one page of content (create under Posts –  and all other content under Posts)

See “How to Post to WordPress.”
There are many great tools on the WordPress.org website, as well as videos on YouTube on how to do just about anything on WordPress.

These are the must know basics you need for do-it-yourself WordPress website setup – if you are not comfortable with doing this feel free to call our office at 1-888-688-6326 to have an expert install WordPress for you – prices range from $500-$1000 (+hosting) for custom installations and themes.

You may already have an established website with a domain name that has been around for a few years. And that’s great, but if your website is brand-new or if you don’t even have one yet, there might be a better selection for a domain than you currently have. Also there are advantages to building other satellite sites related to your industry that drive traffic to your main site, so you may want to look for more domain possibilities.

You may think that the name of your company is the best choice for your URL, but that is not necessarily the case. Unless you’re Nike or Prada with a well-established brand, no one will really care what your company name is. They are more interested in what they are looking for. This being the case, it is almost always better to look for a domain name that has your top keyword phrase in it.

A good tool to use for this is Google’s Adwords keyword tool

https://adwords.google.com/select/KeywordToolExternal

-here you can enter in your top keyword phrases relating to your business, and it will give you the results of the highest searched keyword phrases relating to your industry (online vertical).  This list will also let you know, what pages you could be creating for your website as well as your Google Adwords and other PPC campaigns.

From this list, you will want to choose a keyword phrase that is perhaps the most searched and most related to your business as your domain name. Doing this will add a little boost in the search engines when people search for the keyword phrase in the search engine results pages (SERPs for short). Obviously this is only going to work for one keyword phrase so make it your primary.

ICANN regulates domain names on the Internet for top-level domains. Top-level domains have been assigned specifically for the Internet to help visitors find your website. Some of these include:

• .com
• .net
• .org
• .biz
• .info
• .mobi
• .name

And in order to register a top level domain, you will need to do a search with an ICANN accredited domain registrar such as www.godaddy.com. If your domain is already taken, they will suggest some alternatives for you. These usually aren’t what you’re looking for.

I would recommend that you go after a “.com” in most cases. As with my experience this always seems to rank better than other top-level domains, and is the most popular. Dot com is also the designator of a commercial website. So unless you are creating a network or organization. This should be your first choice.

However, if your website is specifically localized to a certain area that you are confident your business will not expand out of the country (for example, you have a retail store or brick-and-mortar business), and your sales are confined within that country, then I suggest you go for a “.ca”, “.uk”,“.us”, etc. domain name (and the “.com” if available), as it has been my observation that “.ca’s” do just as well as .com’s, if not better on google.ca and the same likely applies in the UK, Australia, and other location specific Google search directories. If however your sales are not confined to a country, you are always better to go with the “.com”. This way International visitors will not avoid your site because you are a “.ca”.

If you’re looking to register a “.ca”,”.us”,”.uk”, etc. domain name, you will have to find a registrar in that country who can register it.

If you can’t find the exact domain name you’re looking for, try these alternatives:

• use plurals where appropriate
• consider adding  a suffix to the end of the domain name: “s”, “ed”, “ing”, “er”,
  (example: instead of “dogtrainer.com” use “dogtraining.com”)
• try adding hyphens in between words
• consider adding “i”, “my”, or “the” to the beginning of the domain name
  (example: “thedogtrainer.com”)
• consider adding a prefix to the beginning of the domain name
• consider adding “blog”, “network”, “forum”, “tips”, “news”, “site”, “net”, “online”, “guru”, “info”, “expert”, etc., at the end of the domain name
  (example:  “dogtrainingtips.com”)
• consider a .net or.org domain name

Hopefully this will give you enough tips in successfully finding the perfect domain name you are looking for that will give you an edge in the search engine marathon – and if you are looking for web design or search engine optimization services, please feel free to call us at: 1-888-688-6326.

Need Web Hosting?

http://www.adventurecapitalism.com/web-hosting/

Starting at just $20 for: 10GB Disk space / 100GB Band Width

Dedicated IP Address Included!!


Shopping Cart Software:

Internet Marketers and Web Designers who have installed shopping carts on websites know how expensive it can be, this shopping cart software is only $229 US with no monthly charges – just a one-time fee. If you need assistance with your install, we will be happy to install the software on your server for you: $700 Canadian (not including software). Requires Linux server with mySQL database:

Article Submission Software:

Article Marketing is a big part to Search Engine Optimization. To save you time and money. This software automatically submits your articles to over 400 Article Sites and automatically changes the content to avoid duplication of content concerns. Installs on your own computer. $127 US. (Training $300 Canadian).

Auto-Responder Software:

Looking for an Auto-Responder solution that you don’t have to pay for on a monthly basis? This software is a one-time installation on your server, and it comes with 10 installation licenses. Never again do you have to pay someone else to host your email marketing campaign! (We can Install for $50) Requires Linux server with mySQL database:

Host Your Own Affiliate Program:
If you sell products on your website and you’re looking for a way to multiply your efforts fast – you need an affiliate program!. Most affiliate programs are hosted on 3rd party sites and charge a fortune on a monthly basis. This software installs on your server and you only need to pay for it one time! Price: $99-$299 US. (We can install for $500)
Requires Linux server with mySQL database:

Shocking News From Google Warns of Skyrocketing Search Engine Competition!

According to Google’s Blog, their search bots have discovered over 1 TRILLION (1,000,000,000,000) unique URL’s, and incredibly – billions of new pages are added to the internet on a daily basis! With these staggering numbers, it is absolutely critical to employ Search Engine Optimization techniques to your website, in order to rank above all this new competition.

Unless your company name is Coca-Cola or Nike, 85% of searchers will find your site through one of the 3 major search engines. Over 90% of searchers never go beyond the first three pages in the search results. Ranking above your competitors can only be accomplished with the latest techniques and strategies in search engine optimization (SEO).


Why You Can’t Rely on Your Web Designer for Toronto Search Engine Optimization

Most web designers (as good as they may be) are brilliant at web design but have no idea how to drive traffic to your site (we see this all the time). Many even claim to know but really don’t realize that there’s more involved than just meta-tags, or employing simple tricks that just don’t work long-term.

A company that specializes in Toronto Search Engine Optimization should be up-to-date on the latest strategies for better rankings. Although it shouldn’t be, Search Engine Marketing normally begins where web development leaves off.

What Our Expert Toronto Search Engine Optimizers Can Do for Your Website:

Search Engine Marketing- SEO and PPC (pay-per-click) techniques are used to help a website rank higher in the Search Engine Results Pages (SERPs) for a given keyword search term.

- Search engines are the number one source of traffic to a website

Over 85% of a websites traffic comes from the search engines, so in order to be found in the search engines, SEO needs to be performed for the site.

- Keyword Research

Attempting to appeal to too wide an audience will result in irrelevant rankings. We can help target your audience for specific landing pages that will result in greater conversions.

- Measurable results

Whether on a one-time program or ongoing monthly maintenance, you will see the difference the SEO is making for your rankings, traffic, and conversions.

- Pay-Per-Click advertising

Your PPC campaign will ensure your site shows up while your organic efforts are in progress.

Most Toronto Search Engine Optimization companies have experience in on and off-page SEO, but do not offer Additional Internet Marketing Services. Through our vast combined Internet Marketing backgrounds, we are excited to offer other initiatives to help create new revenue streams for your site that you may have not even considered.  We are committed to the success of your site well beyond the initial SEO process.

Adventure Capitalism is a Toronto Search Engine Optimization Company – to find out more about our SEO programs, contact us at 1-888-688-6326.

But He answered and said to the one who told Him, “Who is My mother and who are My brothers?” ⁴⁹ And He stretched out His hand toward His disciples and said, “Here are My mother and My brothers!” Matthew 12:48-49

Sharing Christian biblical beliefs makes us brothers and sisters in Christ, come and experience the blessings of using a Christ centred organization for your web design & hosting needs.  We can also be partners in business with mutual goals of serving our Lord Jesus and honouring Him first.

God has blessed our team with specialized talents and desires to meet the ever changing marketing mix requirements and optimize our web design skills.  We are dedicated to pursuing the latest techniques and technologies to serve you with.

“Again, the kingdom of heaven is like a merchant seeking beautiful pearls, ⁴⁶ who, when he had found one pearl of great price, went and sold all that he had and bought it.” Matthew 13:45-46

We strive to be like that pearl, a valued partner and central source for your internet marketing needs.  Our Christian web design service offerings provides the latest in SEO & PPC methods, utilizing ethical and content based techniques.

If anyone serves Me, let him follow Me; and where I am, there My servant will be also. If anyone serves Me, him My Father will honor. John 12:26-27

Serving Christ will ensure He will satisfy our needs, and honor us accordingly.  Because we answer to our God above, we have a greater responsibility to deliver excellence in what we are called to do and use our talents to His glory, whether providing web design and hosting services.

Our services are customer oriented, so we can deliver customized solutions that fit your needs.  We take the necessary time required to fully understand your goals and objectives for your marketing plan.

Whatever your hand finds to do, do it with all your might, for in the grave, where you are going, there is neither working nor planning nor knowledge nor wisdom. Ecclesiastes 9:10

We work earnestly and honestly for you, dedicating our God given strengths to optimizing your ROI through our work for your business.  We continuously improve our skills in understanding internet market behaviour so we can tailor our solutions to not just meet but exceed your expectations through accurate forecasting.

Our team of internet marketing experts, will create the right look and feel for your website, and get it the visibility you need for success.  With our quality written content resulting in your website’s high ranking search engine results, internet traffic is channelled to your site.  This provides the opportunity for our website construction to outshine the competition, and showcase your organization’s benefits.

We have a loving attitude to serve others as Christ demonstrated to us, and endeavour to serve you as honestly and as skilfully as we possibly can with our design and hosting programs.  We want you to have peace of mind and confidence that we are doing the best job for you, as your success is our success.

“Salt is good, but if the salt loses its flavor, how will you season it? Have salt in yourselves, and have peace with one another.” Mark 9:50

We work diligently to ensure your face and voice is heard through all the internet noise.  The focused Christian services we provide will support your cause and utilize our talents to their fullest, and be proven by measurable results for your organization.  We ensure you are satisfied with your results to our efforts.

We will strive to be faithful with our talents and get you the recognition to provide you opportunity for conversion, whether it is sales or form completion.  Contact us for your Christian web design and hosting needs and we will customize a creative solution to suit your budget and needs – call us today to get started: 1-888-688-6326.

Being able to google a local business in Toronto has never been simpler with the advent of the Local Business Centre. When millions of potential consumers search Google Maps everyday for local services, you can make sure your business has access to this traffic by posting a free ad. Your business name, address, phone number and even pictures of your business or products are one click away for a potential customer to access. With this feature your business information can be accessible on the internet without you needing a website.

When potential customers’ Google your site in Toronto, where you have your free ad with the Local Business Centre posted, you will have many ways to use this feature to enhance business potential. It is possible to manage your business whether it is a single location, or a chain of establishments. You can manage all your listings from a single account. You can update your business information at anytime, and Google Maps will update your information shortly after.

Small businesses will especially benefit from being able to be googled in Toronto. It will literally put you on the map. This is something that enhances the service you offer, and gives it more visibility. The fact that you can post pictures with your ad allows you to imbue it with imagery that will resonate with the viewer.

It is important for you to enhance your visibility on the internet in order to attract customers. Elements such as pictures of location and product, as well as mentioning particulars, like coupons or specialties, will heighten this visibility.
When customers googlelocal businesses in the Toronto area, you will be will rank better if your wording and imagery entice the viewer.

Whether you have for example, a single florist shop, or a string of espresso cafes in Toronto, your visibility on the internet will be an asset to you, and has the potential to generate revenue. If you have a single location, you can emphasize the uniqueness of your business in some way. If you have many locations, highlighting the accessibility that multi accessibility affords the customer will be a good strategy to emphasize.

The free ad that is available through Google Maps is a powerful tool for the business owner. When customers do a local search, you and your business will be indentified in a map indicating proximity to them and to other businesses of your kind. It is imperative that you utilize this feature in order to compete in today’s market.

When customers perform a local search in Toronto, your free ad will give you an immediate presence on the internet. The ease by which you can manage your information about your business, and convey that information to your customers, will help your business current and fresh in the eye of the consumer. Visibility and being current are two elements of marketing that are crucial to the success of your enterprise.

Specificity in your Google Maps free ad allows you to lay the ground work for a future customer relationship. If you carefully determine what image you want to project, those already looking for your services will be drawn to a particularly galvanizing image. This will encourage the customer who is searching for  local business centre listings in the Toronto area to want to seek YOU out, and this will bring you the business you desire.

]]> http://www.adventurecapitalism.com/local-business-center/google-local-business-centre-placement-services-in-toronto/feed/ 0 http://www.adventurecapitalism.com/search-engine-optimization/organic-seo-company/ http://www.adventurecapitalism.com/search-engine-optimization/organic-seo-company/#comments Wed, 09 Dec 2009 17:05:11 +0000 admin http://www.adventurecapitalism.com/?p=297 Let our expert organic SEO company attract the website traffic you strive for.  We can provide successful internet marketing methods for your business through our online promotional strategies that get you the rankings you aspire for your company.

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