Social Networking / Social Media Marketing (SMM), or Web2.0 generally involves a website where individuals or organizations can connect and communicate via interaction with the site’s various protocols. Social networking usually involve a user profile that is visible to other users that have been granted permission to the profile.
People buy from whom they like, know and trust. If you do not have a prior relationship with someone visiting your website, you need to quickly develop a trust factor with them. By having a presence on Social Media sites such as, Facebook, Twitter, LinkedIn and Google plus, you are not only exposing your brand to potential prospects, but also building the confidence with visitors that you will be around for years to come, because you are invested in online branding,
Having a Social Media Marketing program in place says this about your business:
- your company is current, cutting edge, and growing
- you’re confident about others discussing your business and spreading the word
- you are building your brand and you’re in it for the long-term
- you stay in touch with customers after they buy
- you are bigger than you look
- you’re expecting repeat customers
- lets your competitors know you are a force to be reckoned with
Social Networking sites can also double as a CRM site for remembering your contacts: hobbies, businesses, birthdays, family members and interests. This can be very helpful research in showing interest in a person’s life before doing business with them.
There are already hundreds of Social Networking sites on the internet today. Some of the more popular Social Networking Sites include:
Facebook.com – top social networking site
Twitter.com – text-like social networking
Youtube.com – video sharing
Pinterest.com – photo sharing
LinkedIn.com – business networking
As far as Search Engine Optimization is concerned, because Social Networking sites often have a high page rank, they are great sites to link your website with for raising your link popularity.
We will add Social Networking to our SEO for your website to draw traffic to your site from these popular online destinations. Call today for a free site assessment: 1-888-688-6326.